A Research on Industrial Distribution Network of Iran

The main objective of this article is to present
the result of a research on Industrial
Distribution Network in Iran which for the
first time is being carried out for the purpose
of recognizing the industrial goods distribution
network, estimation of the volume of
transaction in each case, and to study the
impact of certain elements.
The factors and variables which their
impact on the volume of transactions in distri
bution channels were studied are: the kind of
industry, the kind of consumption, the nature
of goods and the their unit value.
One of the interesting results ot this study is
the very fact that inspite of the western
countries, especially USA, the industrial goods
in Iran through direct distribution network are
transacted three times more than the indirect
distribution network. Also the research
demonstrates that excepct the kind of
consumption, all the major variable involved in
this study have meaningful effect on the
volume of transactions with in distribution
channels. Suggestions for further researches
also have been offered as a result