This paper is the outcome of a field survey on identifying and ranking the criteria which play significant roles on entrepreneurial ventures appraisals by investors. This study mainly intends to emphasis the entrepreneurial ventures investors whom according to classification of this research are categorized under two categories; 1) friends and relatives; 2) Business Angels.
Before we go any further in this study, first we review the problem definition and its importance. Then we will review the research literature which has been implemented on the definition of entrepreneurship, entrepreneurs’ finance resources, nature and role of venture capitalist and the business and finally their evaluation criteria.
Second part of this research discusses a statistical analysis/test of the criteria obtained from the literature, by Investors’ responds to the questions given out in the first part. Then the Investors are presented by the identified accepted criteria generated from the second part in order to classify and rank them by using AHP Matrix Technique. AHP Technique analyzes such input data. By obtaining required data and information, statistical hypothesis are examined.
Conclusions show that market criteria as a general set, and product acceptance by market as a singular criterion receive more importance among identified criteria.