-

Issue of entrepreneurship has created a vast confusing literature and approaches of study. Entrepreneurship-related issues attract interests in this field in recent years. This interest is caused probably by finding
that new business enterprises are the primary source of new employment opportunities. Failure and success of SMEs has been the subject of many research. To better understand business success versus failure, different approaches have been used. Finally we will use a new approach based on the relation between entrepreneur’s performance on start-up and probability of success.
In is paper, starting a new business was studied using a model of start-up presented by SBDC of Ohio consisting thirty-two activities grouped in seven stages. The most important findings here are as follows:
• Performance of successful entrepreneurs in start up phase
differs significantly from failed entrepreneurs in the following
activities:
o having business plan,
o beginning market efforts,
o defining a vision,
o preparing comprehensive promotion and advertising
plan,
o and employing qualified personnel.
• Entrepreneurs have paid little attention to the following
activities:
o choosing advisors and services,
o researching the market,
o preparing a promotion plan,
o structuring an inventory control system,
and considering location.