In the area of digital economy and electronic markets, business organizations has to develop their e-business and e-marketing capabilities but transition from marketing to e-marketing needs many capabilities however. Introduction of a new method for assessing the capabilities of a business organization in use of information technology in its marketing activities and processes is the core aim of this paper. In this article, after a brief review of digital economy and electronic markets, the e marketing is introduced and a conceptual framework for transition to e-marketing is described. Here, the results of a case study in Iran is presented.
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