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The packaging of the products is influenced by the change in the environmental conditions and falls among the tools of
enhancing the competitive power. Packaging of the products usually follows objecties such as: product protection, reliability,
comfort, customer communication, reuse, market share, life-cycle enhancement, differentiation of goods and further exploitation of
the market potentials. However, in the packaging design, the following points should be observed : costs_, size, material, shape,
colouring, composition of the items and the physical identity. This
requires a research to be undertaken on the final consumption
markets, analysis of the product positioning in the market and innovation in the design. Overall, it can be said that the design
effectiveness is retained by periodic revisions.