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In this research, opinion surveys have been made with the experts involved in the state steel industry and by using the four
marketing ps (product, price, place and distribution channels and promotional activities) as well as the secondary variables relating
to each one of the four ps. The necessary matrix and decision making models for industrial marketing have also been presented so as to pave the ground for promotion of the state steel exports.
The method used here is based on the fieldwork and analysis of the items extracted from the questionnaires which will contribute
to achieving a decision-making model.