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Culture imposes a penetrating and changing effect on the national market media. The international marketing managers would have to recognize the culture effects and prepare to
respond to , or otherwise, change it. They would play an important and even directive role, in affecting cultural changes,
throughout the world. This role is more evident in foods, but contains all the - industries, specially the - industrial products. The
soap and detergent producers would change the washing habits; electronic industries, the amusements and the cloth marketing
managers, the fashions. As far as the industrial products are concerned, culture affects the characteristics of goods and
demands an_ specially the marketing and commercial approaches. The international marketing managers have learned to employ
those understanding the domestic habits and trends. In the contemporary world, due to the nationalistic trends leading to
national emotions, the commerce is challengeable and faces different rules and problems in the various countries. These
should be included and covered in the educational programs and also self reference should be defeated and case studies considered
as an approach. This paper, hence, studies the following items:


1- Infrastructure aspects of culture.
2_ Methods analyzing the cultural factors in the international
marketing.
3 - Commercial negotiations.
.' .'
4- Industrial products in the international marketing.
. 5-Consumer goods in the internationalJI1arketing.
6- Nationalism in the international marketing.
. . .
7- Cultural complexities between various countries and some
. proposed approaches in the international marketing.'