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Culture imposes a penetrating and changing effect on the national market media. The international marketing managers
would have to recognize the cultural effects and prepare to respond to , or otherwise, change it. They would play an
important and even directive role, in affecting cultured changes, throughout the world. This role is more evident in foods, but
contains all industries, especially industrial products. The soap and detergent producers would change the washing ha bits;
electronic industries, the amusements , and the cloth marking
managers, the fashions. As far as the industrial products are concerned, culture affects the characteristics of goods and
demands and especially the marketing and commercial approaches. The international marketing ll1anagers have learned
to employ those who understand the domestic habits and trends. In the contemporary world, due to the nationalistic trends leading
to national emotions, the commerce is challengeable and faces different rules and problems Jin the various countries. These
should be included and covered in the educational programs soas to surmount the self reference criteria and incorporate case
studies as an approach. This paper, hence, studies the fol1owing