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Innovation is meant to use ideas generated through creativity. Innovation in an organization is to provide new commodity or services and creativity is to utilize the intellectual capacities in order of make a concept or meaning. Hence the most important work is to establish and strengthen the confidence and orientation toward a direction which the conceptual and intellectual dynamics can he provided which consequently leads to the creativity and innovation of human beings. The secrets of development for the purpose of social growth, is to educate free-thinking human beings so that not only to he creative hut to have enough courage for better necessary action. The creativity and innovation should he practically directed toward all facets of social, cultural life, converted into action and pulp able activities. For this purpose, It is necessary to apply the new thinking with management planning (social management innovation management).
In this article the writer believes that the more rigorously and rightly the innovation is organized and managed, the more the healthy and developmental social changes will take place.