-

Corporations, as much as the hg they may he, they can’t only target the internal market and hope that they can survive in the long run. On the other hand international marketing due to multitude of protectionistic impediments, huge costs of communications , adjusting the commodities with the external customer. Requirement, currency rate fluctuation and
ever changing goverments and other threats hears a great amounts of risks in respect to risks and advantages of international markets. The big corporations desperately need of to utilize and execute systematic views of rational decision making in world markets.
In this article thorough analysis have been made about 6 major decision which the international marketing manager should take before entering into world market. These six major steps are as:
1- Be cautious in entering into world market.
2- Should multi - national corporations divide and limit their business into three markets?
3- Corporate risk evaluation.
4- Global standardization or adjustment.
5- Japanese: global marketing champion.
6- Should the international corporations he organized in global, local or local - global form?