-

The main causes of the Iranian consumers’
preference of foreign goods and commodities have been analysed. The gist of the matter is based on this view that the main reason for this orientaion is not only the quality factor, hut a collection of causal factors which are associated with marketing processes of foreign goods. For this purpose the most important factors which, may cause the Inclination and turning tastes of customers toward foreign goods, based on the perceptual importance of customers have been analysed and studied.
In this article 16 Criteria or factor which leads competitive advantage have been focused. These factors are as: packaging, after sales services, standardization, distribution channels, durability and continuity, marketing and promotion, quality, innovation and creativity, security, availability, beauty of formal appearance, Luxuriness , colour, guarantee, note, volume, size and price.
The situation of the imported commodities and the role of marketing and the findigns of research have been analysed in this article.