Creative and Innovative Organization

The Complex and hasty worldwide changes in
the areas of sciences, skills, values and criteria
have forced most of the successful
Organizations throughout the world to shift
their goals, methods and structures towards
implementing creativity and Innovation to
provide a productive environment.
In this essay, after having defined the
concept of creativity, from every angle, the
difference between creativity and innovation
has been pointed out. In order to prepare the
suitable conditions for the expansion and
training of creativity to the employees of the
organization, it's process and procedures have
been discussed with different approaches.
Having in mind this presupposition that
creativity creativity innovation requires the
essence of a creative structure, some different
structures including: Project, matrix, molecular
and at. last ad - hocracy structures come in
between and are put forth then. This kind of
structure how is the most suitable. one to be
implemented for creative and innovative
organizations.
In the. discussing the creative environment,
the possibility of providing the suitable
conditions for that has been discussed in five
basic and fundamental grounds.
Having accepted this as a matter of fact,
that au innovative and creative organization
needs. creative people, who can promote and
maintain it's success, and when the critical
conditions occure , their new and novel ideas
fulfill the organization and societies' needs.
Based on broad researches, the characteristics
of creative people has been discussed.
one of the distinctive characteristics of
creative organizations is to have a creative
leader. The characteristies of a creative leader
can be summarized in four important abilities,
consisting of, the management of attention
(Percision), Concept management, trust
management and at last self management.
Briefly, in this essay, creative structure,
environment, characteristics of creative
people, group and also leader in innovative
and creative organization has been discussed