Creativity and Innovation

In this article the role of creativity and
innovation in the survival of corporations, the
major factors in fostering and development of
potentiality and talent for creativity and
innovation.
The role of managers in nurturing -such
talents have been vowed as an important one.
Managers with their behavior and leadership
approach would-be able to-make the people to
become creative and innovative.
Among the factors in. this line, provision of
a participative management atmosphere,
task team work, motivation and innovation,
relevant culture; research and development (R
& D) further education and structural o
organizational requirement and. the
creativity and innovation have
been dealt with.